About Us

pureloxsale is a simple, high-performance wellness system that restores the highest health and harmony of your hair—from scalp to root. No trends or gimmicks, just transparent and effective formulas, made by people who know and love hair, that promise to give you good hair today, and even better hair tomorrow.

A New Standard— Our Own

We didn’t start a clean hair care brand as a trend, we did it as a genuine concern for the health of people, hair and planet. As professional salon stylists, we knew we needed products that performed, but as new parents to a child with Williams Syndrome, we didn’t want to compromise health and safety for results. We knew there had to be a better solution—and with that, pureloxsale was born.

Since the beginning, we have been dedicated to raising clean hair care to a higher standard—our own. By creating the safest and most effective products, that not only leave out harmful and toxic ingredients to prioritize health, but also include those ingredients that are nourishing, supportive, and a benefit to both you and your hair.

We hope to change the way you think about hair, to inspire you to live in harmony with it, and most importantly, when it comes to caring for both your hair and the world around you, empower you to trust your inner sense.

Love,

Greg & Joanne Starkman, Founders

Our Philosophy

pureloxsale Organic Beauty exists to create high-performance personal care that nurtures the health and harmony of people and planet, while advancing ingredient integrity, responsible packaging, climate accountability, and positive change in the beauty industry.

Quality & Efficacy

pureloxsale was born in a salon, and performance will always be at the forefront of everything we do. We aim to create the safest and purest high-performance products, that are trusted by hair care professionals and their clients, and promise to give you good hair today, and even better hair tomorrow.

Conscious Transparency

Our ingredients are rooted in nature, with minimal processing to preserve purity and potency. No harmful cosmetic ingredients or unsafe toxins, ever. We use organically grown ingredients when possible and actively avoid over 3,000 ingredients, complying with the strictest of clean standards—including our own.

People, Hair & Planet

We continually challenge ourselves to be a more responsible brand and strengthen our impact in the world. We are proud to be a Certified B-Corporation, Climate Label Certified, Plastic Neutral, and active members of 1% for the Planet, making our impact on people and planet a non-negotiable in our business decisions and actions.

Integrity & Intention

pureloxsale is made for every hair type and texture. And we want to remind everyone that taking care of their hair should be an intimate experience, a chance to reflect self-love, and a joyful part of their day. We are always honest with how we portray our products and their performance. In doing so, we give people the space and freedom to reflect their own authenticity and individual beauty out into the worldFOR People, Hair & Planet

Our inner world reflects our outer world, and what we do for one, nourishes the other. We are proud to be Certified B Corp, which means we meet the highest standards of social and environmental responsibility.

Learn more about our commitment to sustainability, transparency, and social and environmental philanthropy.